How Quality Score Affects your Search Rankings. A landing page’s quality score plays an important factor in where your ad will be placed in the search engines. Google was the first search engine to release this new Quality Score rule. Yahoo followed shortly after. Before the quality score was introduced you could simply bid higher than your competitors and rank above your competition in the search engine results. However this is not the case anymore. Now search engines care more about the relevancy of your landing page, so a high quality landing page gets a better PPC ranking for less money.

To increase your landing page's quality score you should have your keywords, ad copy and landing page all relevant to each other. This will improve your quality score and move you higher on the search engine page. Even if your bid is lower than your competitors you may still rank above them if your landing page is more relevant and holds a higher quality score. Having a more relevant landing page gets your more conversions for less money.

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