Published by admin on 08 Nov 2007 at 12:43 pm
Social Media Marketing MD
Social Media Marketing - How does it help your website?
First we had brochure websites, then the buzz was database driven websites and cool Flash animations. Today, the most important aspect of your website is relevance. To achieve this relevance or popularity a site needs to be promoted to and respected by the internet community.
What is Social Media Marketing? It is the practice of using Web 2.0 sites and methods to drive additional traffic to your website. It refers to a second generation of web-based communities and hosted services- technologies such as blogs, social bookmarking, podcasts, RSS feeds (and other forms of many-to-many publishing), which aim to facilitate collaboration and sharing between users. The term became popular following the first O’Reilly Media Web 2.0 conference in 2004**.
As Aaron Wall writes, “the best way for search engines to provide relevant results is to emulate a user and rank the page based on the same things the user see and do (Do users like this website? Do they quickly hit the back button?), and what other people are saying about the document (For example, does anybody link to this page or site? Who is linking at it? What is the link text? And so on.)
As the Internet continues to grow the Search Engine Companies will need to weed out non relevant websites. They will looks for well designed websites with useful content that are frequently updated. They will look for quality links from trusted websites and track visitor behavior. Just like traditional business you need a virtual store that has a good reputation.
