So you have a website, now what?

Just like a brick and mortar store your website needs to be promoted. On the web there are two main ways to accomplish this goal.

Paid Advertising: This includes pay-per-click text ads on the Google, Yahoo, and MSN. You can also buy display banner ads on local newspaper and magazines sites. This form of advertising is very affordable and the results are tracked. Small Businesses are finding this form of advertising to be a great place to start when advertising a new business. More established small businesses use the Internet to highly target customers in a specific area

Organic Promotion: This form of website promotion is less common, but incredibly effective. This form involves Search Engine Optimization, the process of creating title tags, keyword density and site maps so your site ranks higher in the search engines. It is also very important to create a Blog for posting orginal content. The Blog is then linked to your website. The content can be posted on other community sites (ex. Digg.com) for additonal quality links to your website. In addition is very helpful to have the blog feed the posts into a defined space on your website. This is excellent spider food and really helps with organic rankings.

Website Features shoud Include:

del.icio.us Reddit Digg Facebook Technorati Google Yahoo