Many people search online for local dentists, doctors, restaurants, spas, landscapers and many other local businesses.  Is your business being placed in front of these users? 

It’s not just about how many people make it to your Web site, but whether or not they take action once they’re there. Are they filling out lead forms?  Are they making a phone call?

Phone call tracking is one way to measure the success of your Local Internet Advertising efforts.  Call tracking allows you to place unique local or toll-free telephone numbers on your website, online and offline ads or landing pages. 

Call tracking proves accountability in both online and offline ad campaigns.  It allows you to monitor the effectiveness of each ad campaign and prove ROI to advertisers.  Calls can be recorded for quality assurance purposes and to measure the quality of the leads that are being generated.  You are able to listen to the phone calls through a real-time reporting portal.  Within these reports you are also able to view name, date, time they called and phone number.

Starting an online or offline campaign with tracked phone numbers can drive qualified leads to your business.  If you are running an ad campaign without tracking the results you could potentially be losing money.  It is crucial that you start tracking your local internet advertising efforts.  Find out what ad campaigns are working best for your business and invest more into those campaigns.

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