Published by admin on 12 Jan 2009 at 09:03 am
Are Search Rankings Dead?
Here is an interview with Google’s Matt Cutts and his take on search engine rankings in 2009. He makes some interesting points on what to expect from Google in 2009 and how you should be marketing your website. Your main focus should not be on rankings.
Cutts isn’t saying that rankings are dead however it’s not as important as it used to be. He states that smart SEOs aren’t only looking at rankings but also conversions and metrics. Its great to be ranking high on important keyword phrases that relate to your business but if those phrases aren’t generating sales or revenue then it isn’t helping your business very much.
Matt Cutts stresses “The challenge is not to pay so much attention to ranking, pay attention to traffic, pay attention to conversions and keep building good content and don’t worry about can I show people that I rank number one for my trophy phrases.”
He also gives some insight on Universal Search in 2009.
“Universal is really useful and I think it will continue to expand and what that means in 2009 you can’t just think of yourself as an SEO,” said Cutts.
“SEOs are starting to embrace the fact that they are marketers. It’s a broader spectrum. You have to think about how you build buzz, how do you get loyal customers, how do you optimize your ROI. All those different things and that can include how do I make good videos, do I have a book, things like that.”
Cutts says that people will continue to pay attention to video and images in 2009 but noted a down side. “Of course anywhere there is money there will be spam.” Google has been focusing on its different properties to manage the spam issue.
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