Ads Next™ Local Internet Advertising, Annapolis, Maryland, Internet Advertising Solutions, Search Engine Optimization, Website Design and Integration, Social Media Marketing

Link Building is an important part of Search Engine Optimization.  It is the process of getting other websites to link to your website.  It is more important to have relevant links from a website rather than have an irrelevant link from a site that has a high Page Rank.  The search engines weigh heavier on relevant links.

It is important to continuously build links to stay on top of the search results for a website’s targeted keyword phrases.  The more links the better.  It is important however to make sure the number of inbound links increase in natural way.  The search engines to do not like it when a new site gains a lot of links in a very short period of time.  So it is best to accumulate links at a steady rate.

If your link text is the same as your targeted keywords then this will have a strong effect on your search rankings for those keywords.  Again however make sure all the link text are not the same.  You should use several different keyword phrases throughout your link text so that the links to not appear unnatural.

Content on the pages that link to your website is another important factor on determining how relevant your inbound links are.  So for example, if your site is a restaurant site then you should have inbound links from a dining guide or a site that has restaurant reviews.  With relevant link text associated with these links they will probably be the links that help your site rank high in the search engines.

How Quality Score Affects your Search Rankings. A landing page’s quality score plays an important factor in where your ad will be placed in the search engines. Google was the first search engine to release this new Quality Score rule. Yahoo followed shortly after. Before the quality score was introduced you could simply bid higher than your competitors and rank above your competition in the search engine results. However this is not the case anymore. Now search engines care more about the relevancy of your landing page, so a high quality landing page gets a better PPC ranking for less money.

To increase your landing page's quality score you should have your keywords, ad copy and landing page all relevant to each other. This will improve your quality score and move you higher on the search engine page. Even if your bid is lower than your competitors you may still rank above them if your landing page is more relevant and holds a higher quality score. Having a more relevant landing page gets your more conversions for less money.